10/11/2010 10:59:00 AM
Everything Everywhere launches dual brand ad campaign
Everything Everywhere, the Orange and T-Mobile joint venture, is launching a £4m duel brand advertising campaign to promote the strength of its network.
The operator’s 27 million UK customers are now able to roam freely across both Orange and T-Mobile’s networks. The two operators officially opened up their networks on 5 October, when customers were given the opportunity to opt-in to the service by registering on T-Mobile and Orange’s websites.
The advertising campaign will see Orange and T-Mobile appearing ‘head to head’ and speaking together in adverts.
Everything Everywhere CEO Tom Alexander said: ‘Today’s switch-on is the culmination of a unique and hugely complex technical project. But the result is simple – our customers now get two networks for the price of one. That means 27 million consumers can now keep close to the people, places and things that matter to them in more places than ever before. This is the first step in our vision of giving our customers instant access to whatever they want, wherever they are – instant access to everything, everywhere.’
The joint venture is planning to offer customers a ‘multi-network strategy’ which will combine to combine 2G, 3G, 4G, fixed broadband and WiFi.