Orange will exclusively launch two new handsets based on Microsoft’s latest mobile operating platform, Windows Phone 7 – the HTC Mozart, and the Samsung Omnia 7.
The handsets will be available to Orange business and consumer customers from 21 October. Both handsets will feature quick link access to Orange applications and services, which will be integrated into the new Windows Phone 7 panoramic tile home screen.
These include: Orange Wednesdays, Orange Maps, Your Orange and Orange daily.
Windows Phone 7 users will also get exclusive access to experiences from Microsoft’s home entertainment portfolio such as Xbox LIVE, and Zune as well as quick and easy access to contacts and social network updated through the newly created People Hub - specifically devised by Microsoft for Windows Phone 7.
Orange will feature in a joint multi-million pound Windows Phone 7 advertising campaign planned for the UK, and the launch will be supported with bespoke interactive point of sale store materials and a high profile media partnership with XFM and Capital Radio, designed to amplify the sale of the very first Windows Phone 7 handset sale in the UK – only on Orange.
Everything Everywhere CEO Tom Alexander (pictured) said: ‘Orange and Microsoft pioneered the world’s first Windows powered Smartphone back in 2002, and together we’ve sold more than two million Orange devices running Windows mobile. The Windows Phone 7 experience is a step change for the industry – one that promises opportunity, excitement and choice for our customers.
‘Orange is now the number one destination for customers wanting the latest high-end multimedia handsets, and with our brand and our superior network we can truly take these devices and this operating system to a new level.’