Best Buy e-commerce website to launch after further delays

Best Buy e-commerce website to launch after further delays

Best Buy’s e-commerce website could finally launch next week, after further delays which have seen the deadline pushed back for a second time.

The retail giant, which owns 50% of Carphone Warehouse, launched in the UK in April this year with the opening of its first store in Thurrock, Essex. However it failed to launch its e-commerce site at the same time as planned, to maximise the impact of the launch.

Best Buy reset the deadline to September, according to insiders. However sources at one of its suppliers told Mobile this week: ‘The opening date has slipped again. These things are not simple and Best Buy needs to get it right as once it is up and running it will get huge amounts of traffic.’

The source added: ‘We have been told it will open in the next couple of weeks, maybe as early as next week.’

With only four stores open across the UK, the delay in launching the e-commerce website will hit Best Buy’s revenues in its first year of trading in the UK.

A transactional website is vital if Best Buy is to gain marketshare in the UK from rivals Comet, DSGI, Tesco and Argos. Online sales in the sector continue to increase significantly, with DSGi, which owns Curry’s and PC World, reporting online sales running at 12% and 15% of total sales.

A Best Buy spokeswoman said: 'We always said we would open our website in the autumn.'

Written by Mobile Today
Mobile Today


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