10/13/2010 4:58:00 PM
Motorola launches multi-million pound Defy advertising campaign
Motorola is launching a new TV advert to kick start a multi-million pound advertising campaign promoting its ' tough ' handset the Motorola Defy.
The 30 second advert will be screened at the end of October and will be supported by print, online and outdoor advertising.
The Defy is Motorola’s new Android handset, which is being marketed as the first Android phone that is water resistant, scratch resistant and dust proof.
The Defy will be available from Carphone Warehouse, T-Mobile and Vodafone later in the year.
Motorola VP of marketing Andrew Morley said: ‘We are excited to unveil this new campaign for a truly innovative smartphone, which demonstrates our growing momentum in the Android smartphone market.’