is targeting network operators with a new cloud based services platform aimed
at their b2b customers.
claims the new Cloud Service Provider, using a set of integrated hardware,
software, and services, will be able to deploy cloud services to network operators’ enterprise
partners within six weeks, instead of the normal six month wait.
The operators can decide to build and manage the platform internally or pay IBM to do so on their behalf.
service will offer unified communications, field force management,
collaboration and sales and other services.
said the system will allow service providers to run thousands of virtual
systems every hour and create hundreds of services in a cost effective manner.
The IT giant believes operators are unwilling to build their own cloud services,
leaving a gap in the market for IBM and other service providers.
Stainken, general manager of IBM's global telecommunications business, said: ‘Carriers
will deliver services, price it and package it. But they won't build their own
platform and technology.’
France Telecom, Shanghai
Telecom and SK Telecom are already piloting the IBM Cloud Service Provider
Platform with the Orange Business Services unit using it to offer Infrastructure
as a Service (IaaS) to business customers.
Craig Wilson, vice president
of sales for IBM's Global Telecom Industry group, said IBM was offering a much
more comprehensive service than any of its competitors. It wants to make its
platform open to as many application providers as are interested.
He said: ‘A lot of our
competitors are offering a narrow set of services like unified communications
He added: ''The telcos are desperate to find new business models and new source of
revenue so they are embracing this cloud opportunity like no other
opportunity I've seen them embrace in the last 15 years.'
including Broadsoft, Corent, deCarta, Jamcracker, Juniper Networks, Netapp,
Openet Rightscale and Wavemaker have pledged to integrate their applications
into the platform so that operators can offer them to enterprise customers.
providing Cloud Service Provider Platforms is growing, with IBM competitors
Fujitsu and NEC joining the fray.
Japan’s NEC is planning to spend £0.75
billion in the next three years on its information technology services
business. The company will set up cloud computing-oriented data centres in five
main regions, China, Asia
Pacific, Europe, the Middle East and Africa, North America and Japan by 2012.