10/28/2010 4:06:00 PM
E-commerce will grow through smartphones
E-commerce will grow through smartphones, a UK marketing app developer agency Mubaloo claims.
The UK has the highest number of people using smartphones and Mubaloo’s CEO Mark Mason believes that smartphone take-up will correlate with an increase in online retail.
He said: ‘£60bn a year comes from online retail and this is bound to increase if you factor in smartphone technology. More and more companies are turning to smartphone apps for advertising, marketing, brand promotion and - crucially – sales.’
A survey carried out by Google found that the internet is worth 7.2% of the UK economy and is valued at £100bn.
Mubaloo develops corporate apps and is based in Bristol, London and New York.