Virgin Media grew revenue in all its market segments in the third quarter of 201, including mobile, where revenue rose 7% year on year to £143.5m (£134.1 million in Q3 2009).
Contract net additions for the quarter were 57,000, bringing the company’s mobile contract subscriber base up to 1.15 million in total. Contract subscribers represent 38% of the total mobile subscribers and growth of 32% in the last 12 months.
The number of prepay net disconnections in the quarter was 63,900 compared with 126,200 in the same quarter of 2009. The company said: ‘The loss of prepay subscribers reflects the competitive market and our strategy of focusing on contract due to the higher churn, low tariffs and lower overall lifetime value of prepay customers.’
Mobile ARPU was also up, rising 12% from £13.41 to £15.01 due to the increased number of contract customers.
Virgin is continuing its strategy of cross-selling mobile contracts into its cable customer base. It now has 516,000 cable households with one or more contract mobiles.
Quad-play penetration (including pre-pay) - customers subscribing to TV, broadband, fixed line telephone and mobile - increased to 11.5% of the total base, compared with 10.6% a year ago. Triple-play penetration of TV, broadband and fixed line phone increased to 62.7%.
Virgin Media’s total revenue was up 6.4% to £978m, marking the group’s fourth successive quarter of double-digit growth. Operating income doubled to £102m from £51m a year ago.