O2 has launched a national hunt for the next Indian soap star as part of a bid to promote its new international calling tariff, International Favourites.
The Indian Soap Star roadshow will tour the UK to encourage consumers to audition for their chance to win a speaking part in Pavitra Rishta, India’s biggest soap.
The winner will also receive free flights and 5* hotels in Mumbai for a week for them and two family members, as well as walk on parts for their two accompanying family members.
O2’s Indian Soap Star audition teams’ tour will start in Glasgow, Manchester and Brent Cross on 11 November, followed by Birmingham, Leicester, Slough and Croydon.
The network will host an integrated screen test room manned by a videographer, with a Mehndi artist, audition tips and the opportunity to make free international calls.
Representatives from O2 and Zee TV will pick a final winner to be announced in early December on the competition’s Facebook page.
Pavitra Rishta is one of Zee TVs highest rated shows, with 60 million viewers worldwide. It tells the story of a typical family from the Marathi region called the Karanjkars. The winner will feature in a special episode of the show, filmed in India, in a unique role created especially for the soap star from the UK.
The competition coincides with the launch of International Favorites from O2, with India one of the network’s biggest target markets.