has stormed into fourth place in the global ranking of the top five mobile phone
vendors in the third quarter of this year.
same period also saw a 15% growth in the global mobile phone market.
published by technology analyst IDC shows the iPhone manufacturer ahead of RIM but
still behind LG in third place, Samsung in second place and Nokia still leading
RIM entered the top five in Q1 this year, displacing Sony Ericsson. Now Apple has moved ahead of RIM.
shipped 14.1 million devices shipped in Q3, increasing its market share to 4.1%
and almost doubling the numbers of handsets shipped on the same quarter last
Apple and RIM also posted
the highest-growth rates among the top 5 vendors last quarter.
Kevin Restivo, senior
research analyst with IDC’s Worldwide Mobile Phone Tracker said: ‘The entrance
of Apple to the top five vendor ranking underscores the increased importance of
smartphones to the overall market. Moreover, the mobile phone makers that are
delivering popular smartphone models are among the fastest growing firms. Vendors
that aren't developing a strong portfolio of smartphones will be challenged to
maintain and grow market share in the future.’
Restivo said Apple, RIM,
and manufacturers producing Android-based smartphones have put noticeable
pressure on Nokia. Ramon Llamas, senior research analyst with IDC's Mobile
Devices Technology and Trends team said: ‘Nokia still leads all vendors by a
significant margin for converged mobile devices and mobile phones as a whole. However,
Nokia's grip on the traditional mobile phone market has been somewhat loosened,
as multiple Chinese vendors have gained ground, especially within emerging
markets. To bolster its overall competitiveness, Nokia has been focused on
improving its smartphone offerings.’
Nokia held a 32.4% share of
the market in Q3, down from 36.5% in the same quarter last year. In the same
period Samsung increased its share by 0.7% delivering a 21% share in Q3, while LG dropped
its share from 10.6% to 8.3%.
Apple and RIM posted the highest-growth
rates among the top five vendors with Apple up from 2.5% in Q3 2009 to 4.1% in
Q3 2010 and Rim up from 2.9% to 3.6% in
the same period.