Apple joins top five mobile phone vendors

Apple joins top five mobile phone vendors

Apple has stormed into fourth place in the global ranking of the top five mobile phone vendors in the third quarter of this year.

The same period also saw a 15% growth in the global mobile phone market.

Research published by technology analyst IDC shows the iPhone manufacturer ahead of RIM but still behind LG in third place, Samsung in second place and Nokia still leading the pack.

RIM entered the top five in Q1 this year, displacing Sony Ericsson. Now Apple has moved ahead of RIM.

Apple shipped 14.1 million devices shipped in Q3, increasing its market share to 4.1% and almost doubling the numbers of handsets shipped on the same quarter last year.

Apple and RIM also posted the highest-growth rates among the top 5 vendors last quarter.

Kevin Restivo, senior research analyst with IDC’s Worldwide Mobile Phone Tracker said: ‘The entrance of Apple to the top five vendor ranking underscores the increased importance of smartphones to the overall market. Moreover, the mobile phone makers that are delivering popular smartphone models are among the fastest growing firms. Vendors that aren't developing a strong portfolio of smartphones will be challenged to maintain and grow market share in the future.’

Restivo said Apple, RIM, and manufacturers producing Android-based smartphones have put noticeable pressure on Nokia. Ramon Llamas, senior research analyst with IDC's Mobile Devices Technology and Trends team said: ‘Nokia still leads all vendors by a significant margin for converged mobile devices and mobile phones as a whole. However, Nokia's grip on the traditional mobile phone market has been somewhat loosened, as multiple Chinese vendors have gained ground, especially within emerging markets. To bolster its overall competitiveness, Nokia has been focused on improving its smartphone offerings.’

Nokia held a 32.4% share of the market in Q3, down from 36.5% in the same quarter last year. In the same period Samsung increased its share by 0.7% delivering a 21% share in Q3, while LG dropped its share from 10.6% to 8.3%.

Apple and RIM posted the highest-growth rates among the top five vendors with Apple up from 2.5% in Q3 2009 to 4.1% in Q3 2010 and Rim up from 2.9% to 3.6%  in the same period.

Written by Mobile Today
Mobile Today

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