Retail giant Best Buy has finally
launched its delayed e-commerce website, just in time for the holiday season, broadening its challenge to
electronics rivals DSGi, Comet, Tesco and Argos.
The US group has opened six stores to date in
Britain since buying a £1.1bn, 50% stake in Carphone Warehouse in May as part of its expansion plans in the UK.
Best Buy said the new website is a key milestone for the business. The site's launch was delayed, according to sources, with the original launch date set in September.
The site will allow Best Buy to raise its game and compete with its UK rivals by broadening its customer base around the UK. The site will also features
customer reviews of products, and the company's TechXpert platform allows
customers to submit video reviews.
DeVere Forster, Best Buy UK’s
online MD, said, ‘The launch of our e-commerce store on BestBuy.co.uk marks a
key milestone for the business and helps to make buying technology simple,
inspiring and tailored to each of our customers. We are very excited that
customers from across the UK
will now be able to experience the Best Buy brand for the first time.’