Vodafone added 122,000 UK customers during the third quarter ended 30 September, taking its total base to 18.98 million.
UK revenue grew to £2.6bn from £2.5bn a year earlier, due to contract base growth, better churn management, improved ARPU and expanded indirect distribution channels. EBITA was £599m, compared with £583m in the same period in 2009.
Total churn was 38.5%, of which 59% was prepay and 16% contract.
Data revenue growth remained strong with increasing penetration of smartphones and mobile internet bundles offsetting ‘continued intense competition’ and weaker prepaid revenue.
Meanwhile, the operator launched a strategy update as it looks to create ‘a more valuable Vodafone’ after launching its initial efficiency strategy in November 2008.
The group will focus on Europe, Africa and India with a growth strategy centred around data, enterprise, convergence, emerging markets and services including M2M and financial services.
Overall, group revenue grew 4% to £22bn as the operator increased its full year guidance for adjusted operating profit from £11.8bn to £12.2bn. Group profit for the first half ended 30 September was up 3% to £6bn.
Vittorio Colao, Vodafone CEO, said: ‘I am pleased to report a further improvement in organic service revenue growth, together with upgraded guidance. We have also today announced an updated strategy, which positions Vodafone to realise further value from non-controlled assets, take full advantage of the most valuable telecommunications growth opportunities ahead and which will deliver sustainable revenue growth, stabilising margins and strong free cash flows.’