Vodafone MVNA Cognatel has launched iCard Mobile – a new MVNO for international calling card brandiCard.
ICard Mobile is aiming to deliver the highest quality and lowest price for customers as well as ensuring an ‘excellent customer experience’.
Customers will be able to purchase iCard Mobile Sim cards from thousands of retail outlets, including CTNs and mobile shops, across the UK.
ICard Mobile MD Haider Mawji said: ‘Cognatel's in depth understanding of both our business and our market made them the best choice of partner.
‘Working with Cognatel demonstrates how a real partner relationship should be - consistent guidance, support and a proactive approach which has made our transition into the MVNO market space seamless and successful from the start."
Cognatel CEO Mark Ashdown (pictured, above left, with Vodafone's Tim Stone) said: ‘We work closely with customers like iCard to ensure that they have every support mechanism in place they need.
‘All aspects of the new MVNO service from the original proposition through to the final customer experience were explored and effective strategies put in place.
“’his robust process helped ensure that iCard Mobile was well prepared for launch and has the right systems in place to ensure long term success.’
Cognatel is able to launch MVNO services faster and more effectively via a CRM and billing platform and Vodafone's network.