T-Mobile is expanding its ‘Night
In’ customer loyalty offer by partnering with Lucky Voice for karaoke at home.
The Night In offer will save
T-Mobile customers 50% on every 24 hour karaoke session at home, with the first
T-Mobile is also launching a new
Night In Facebook and phone app.
The deal with Lucky Voice sees T-Mobile customers get their
first Lucky Voice 24 hour sing-a-long for free and then each singing session
after that will be £1.99 for 24 hours - half the normal price. Customers can then transform their computer
into a karaoke machine as often as they like between 16
November and the end of January.
T-Mobile is also expanding its 5 for £5 offer with Blockbuster by launching a Facebook app and phone app. T-Mobile’s Night In offer has seen over
220,000 customer redemptions since its launch in April this year, with 160,000
bags of popcorn and 320,000 litres of Coke redeemed.
The Facebook app, developed by Gyro, will allow users to
write their own film and games reviews, share them with other film fans and get
information on the latest releases. The phone app, created by Grapple Mobile,
which is available on smartphones, features a click voucher request function, to make ordering films easy, a Blockbuster store finder and the
ability to scan in film barcodes to access relevant online reviews.
Tina Cleary, T-Mobile's senior brand experience manager,
said: ‘We launched Night In to say thanks to our customers for their loyalty
and give them everything they need to share a great night in with their friends
and family. This exciting partnership with Lucky Voice shows how we’re
continuing to build Night In, giving our customers another great excuse to get
together and have some fun from the comfort of their own home.’
Nick Thistleton, Lucky Voice's MD, said: ‘As the UK's leading
provider of high quality karaoke entertainment, we are delighted to be
launching this offer in partnership with T-Mobile as we continue to dominate
the emerging online singing trend. As everyone gears up for the party season
this Christmas it’s the perfect time to be promoting our database of over 7,500
songs for even more people to enjoy in their own homes.’