Three is on a drive to win
new mobile broadband customers by offering them free access to The Times and
The Sunday Times online news sites for three months from today.
The deal is open to new Three
contract and pay-as-you-go customers, allowing them to bypass the online
paywall around News International’s Times and Sunday Times sites without charge
for three months.
Following the initial three
month offer, pay-as-you-go customers who top up every 30 days will get further free
access to The Times and The Sunday Times for the following month.
Contract customers will
have to pay £2 per week via direct debit to continue to access the sites after
the first three months. The offer is open to all new customers until 31 March
Mathew, head of customer propositions mobile broadband at Three, said: ‘As more
people consume news online, a partnership with The Times is a perfect offer for
our mobile broadband customers.
‘Three’s network has over
97% population coverage for 3G services, so we’re happy to expand the reach of
The Times online readership across the country to more mobile devices.’
subscription deal with News International includes access to breaking news and
email alerts from The Times and Sunday Times sites.
The package also includes
in-depth features and interactive graphics, daily debates and Q&As, access
to The Times iPad app, invitations to exclusive events and cinema screenings,
offers for theatre tickets, hotel stays and luxury escapes and extras such as
competitions, downloads and gifts.