Apple to launch iAd in the UK next month

Apple to launch iAd in the UK next month

Apple will launch its iAd service in Europe in December, starting with the UK and France.

The service, which will launch in Germany in January, has already added high profile advertisers such as Unilever, Louis Vitton, L'Oréal, Renault, LG Display, AB InBev, and Turkish Airlines.

Apple first launched iAd in the US in July. Since then, the company has signed up over half of the top 25 leading US national advertisers. Analyst firm IDC has given it a projected 21% share of US mobile display advertising revenue for 2010.

IAd, which will initially run on the iPhone and iPod Touch, is a service that runs ads within apps. The company shares 60% of revenues from the ads with developers.

Apple said it will combine ‘the emotion of TV advertising with the interactivity of internet advertising’.

Vice prseident of iAd Andy Miller, said: ‘In just four months, we've doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.’

Written by Mobile Today
Mobile Today


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