Nordberg hints at Playstation smartphone launch

Nordberg hints at Playstation smartphone launch

Sony Ericsson chief executive Bert Nordberg has hinted the company may be working with Sony on a Playstation smartphone which could be launched at the Mobile World Congress in Barcelona.

Speaking to the Wall Street Journal, Nordberg said he was aware of the speculation that Sony Ericsson was developing a Playstation smartphone with Sony.

He said: ‘There's a lot of smoke, and I tell you there must be a fire somewhere. Sony has an extremely strong offering in the gaming market, and that's very interesting.’

Nordberg added that he wants to make a lot of ‘noise’ with a new product at the Mobile Word Congress in Barcelona in February.

He also said there is no technological difficulty in launching a gaming-oriented phone. The main challenge, he said, is that the company has to consult many lawyers to negotiate rights issues with game publishers. ‘I'm very glad that we work with a company like Sony, who actually knows how to do it,’ he added.

The handset is expected to be launched as part of Sony Ericsson’s Xperia range on the Android platform, with the videogames on an app.

Asked why Sony Ericsson hasn't already released a phone employing Sony's gaming resources, Nordberg said: ‘I haven't dug into that history, but the future might be brighter.’

The collaboration between Sony and Sony Ericsson is long overdue and lags behind the recent launch of  Microsoft’s Windows Phone 7 portfoliothat offers gamers the ability to link up to their Xbox games.

Sony has, in the past, been reluctant to commit to a gaming phone under the Sony Ericsson brand because of fears it could dilute the Playstation brand.

Written by Mobile Today
Mobile Today


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