Sony Ericsson chief executive
Bert Nordberg has hinted the company may be working with Sony on a Playstation smartphone
which could be launched at the Mobile World Congress in Barcelona.
Speaking to the Wall Street
Journal, Nordberg said he was aware of the speculation that Sony Ericsson was
developing a Playstation smartphone with Sony.
He said: ‘There's a lot of
smoke, and I tell you there must be a fire somewhere. Sony has an extremely
strong offering in the gaming market, and that's very interesting.’
Nordberg added that he
wants to make a lot of ‘noise’ with a new product at the Mobile Word Congress
in Barcelona in
He also said there is no
technological difficulty in launching a gaming-oriented phone. The main
challenge, he said, is that the company has to consult many lawyers to
negotiate rights issues with game publishers. ‘I'm very glad that we work with
a company like Sony, who actually knows how to do it,’ he added.
The handset is expected to
be launched as part of Sony Ericsson’s Xperia range on the Android platform,
with the videogames on an app.
Asked why Sony Ericsson
hasn't already released a phone employing Sony's gaming resources, Nordberg
said: ‘I haven't dug into that history, but the future might be brighter.’
The collaboration between
Sony and Sony Ericsson is long overdue and lags behind the recent launch of Microsoft’s Windows Phone 7 portfoliothat offers
gamers the ability to link up to their Xbox games.
Sony has, in the past, been
reluctant to commit to a gaming phone under the Sony Ericsson brand because of
fears it could dilute the Playstation brand.