11/24/2010 11:29:00 AM
Mobile Q3 sales up 35%
Worldwide mobile phone sales to end users grew 35% in the third quarter of 2010, according to analyst Gartner. The growth was partly fuelled by a 96% increase in smartphone sales, which accounted for 19.3% of overall mobile phone sales.
The top three manufacturers remained unchanged on the previous quarter and on Q3 2009, although all faced a reduced market share. However, Apple surpassed RIM, Sony Ericsson and Motorola to join the top five in fourth place.
The combined share of the top five manufacturers dropped from 83% in Q3 2009 to 66.9% in Q3 2010. The explanation for the reduced market share of the top manufacturers is chiefly down to the growth in white-box manufacturers from Asia. Sitting below the top 10 manufacturers on Gartner’s chart, the white-label companies accounted for 33% of all sales in Q3, or 137.7 million units, up from 16.1% a year ago.
Gartner has identified strong sales of white-label products in India, Russia, Africa and Latin America. The analyst’s report said it did not expect this to be a short-lived phenomenon and that an even bigger acceleration in sales was anticipated for Q4 2010.
Nokia sales were up on Q2 2010 and on Q3 2009, but shortages of components such as camera modules and displays restricted availability of lower cost devices, although this encouraged consumers to buy a more expensive product.
Samsung had a strong third quarter, becoming the top selling Android manufacturer with 6.6 million units sold. The Korean manufacturer’s smartphone market share reached 10%. LG’s global market share dropped to 6.6%, hit by the lack of a flagship smartphone in mature markets.
Apple had an exceptionally good quarter, selling 13.5 million units, driven by the popular iPhone 4 handset. It could have been more but for its ongoing supply restraints.