Smartphone users lack loyalty, survey says

Smartphone users lack loyalty, survey says

The smartphone market is gearing up for a fight to keep customers after a GfK survey showed users lack loyalty towards their current brands.

According to the survey, 56% of smartphone users were keeping their options open about which brand to buy next. However, Apple did command a degree of loyalty.

Meanwhile, only 25% of customers were loyal to the operating system running on their phones, with the highest degree of loyalty reported among iPhone users at 59%, followed by BlackBerry at 35%, Android at 28% and Symbian at 24%. Microsoft’s Windows Phone 7 commanded the lowest loyalty at 21%.

GfK conducted the survey of 2,653 mobile users in Britain, Brazil, Germany, Spain, the US States and China online during October and November.

Written by Mobile Today
Mobile Today

Comments

Please wait...


Please write code to prove you're human