in ten shoppers in Britain will do their online Christmas shopping using their mobile phone, according to research from Tesco Direct.
trend of using mobile phones for online shopping emerged in a study commissioned by Teso Direct of 4,000 consumers. Millions
of bargain-hunters will use their smartphone to find the latest deals for
Christmas presents, the research shows.
The report says nearly half will shop
online using their phones while watching TV, one in six expect to buy something
on their phone whilst travelling by bus and a quarter will log on to shopping sites
through their mobiles during their daily commute.
study was commissioned to examine the UK’s changing Christmas shopping habits following
the launch of Tesco Direct’s mobile web service.
Ian Crook, CMO for tesco.com,
Direct had expected to ship more than 80,000 items yesterday (Monday) as the busiest day
of the year for online orders.
said: ‘For the first time this year we anticipate a significant amount of these
orders to be placed by customers using their mobile phones, because customers
like the convenience of shopping on the go.’
nationwide poll found 78% plan to do some Christmas
shopping online this year and seven in ten believe it is the best way to buy presents.
More than a third (36%) said using their mobile would reduce stress levels.
Ian Crook added: ‘In October alone, we had over half a
million people visit the Tesco Direct website using their mobile phones and in
the run up to Christmas we’re expecting this number to surge as people order
their gifts from Tesco Direct. Our new mobile web service
makes it easier for our customers to search for and buy presents at competitive
prices and as our research shows it has potential to take away some of
the stress of shopping.’
the Christmas crowds was the biggest reason for turning to the internet, with
71% saying they can't stand battling queues in the shops. Another 44% like to
use the web to search for the best price.
The Tesco Direct mobile website was
launched earlier this month.