Three is going against the market by launching ‘all you can eat data’ in an aggressive bid to grow its customer base.
The network is offering unlimited data on its One Plan, bucking the trend set by other networks to cap data.
The company is hoping to attract customers who have been bitten by over-the-limit charges from its rivals.
‘It’s fear-free data,’ a Three spokesman said, adding that the move is both an acquisition and retention tool as it is also available to the network’s existing customers.
Three said its One Plan was designed to be the ‘most competitive offer on the market’ when it was introduced in July, when it offered 1GB of data.
The One Plan now offers customer 2,000 any network minutes, 5,000 Three-to-Three minutes, 5,000 texts and ‘all you can eat data’ from £25 per month.
The network said its customers say the fear of incurring unexpected data charges is one of the biggest barriers to ‘making the most of the new smartphone world’.
Three sales and marketing director Marc Allera said: ‘The One Plan was already a market-changing offer – we’ve just made it even better. At Three we’ve built a network with the scale and scope to meet people’s data needs both now and into the future – and with more and more customers choosing to opt for next generation smartphones, this will prove more important than ever.”
‘Everyday thousands of customers buy a smartphone on a two-year contract. The trends clearly show usage grows over time. With its all-you-can-eat data The One Plan will still fit your needs no matter how much data you use.'
‘We expect to see more people using mobiles than PCs to access the internet by 2015. All you can eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.’