12/16/2010 11:47:00 AM
Deals renewed at Alternative Networks
Service provider Alternative Networks has strengthened its mobile arm after renewing deals with O2 and Vodafone and securing accreditation for the iPhone from both operators.
Mobile is a significant part of Alternative Networks’ business, CEO James Murray told Mobile.
‘The mobile industry is 40% of our business, which is a significant chunk. We have great relationships with both O2 and Vodafone and we are really pleased we are now accredited to have the iPhone to sell into our customer base as that is something our clients are keen to access,’ he said.
He confirmed that the Vodafone and O2 service provider licenses have been extended to December 2012 and July 2013 respectively.
The iPhone is the latest addition to Alternative Networks’ growing smartphone portfolio. This year the company added a range of HTC and Samsung Android handsets as well as the BlackBerry Bold 9700 and the touch-screen Torch 9800.
The service provider is also planning to launch a range of Windows Phone 7 smartphones and expand into tablets next year, beginning with the Samsung Galaxy Tab.
Alternative Networks’ acquisition of billing services company AKJ last year is also paying dividends in the mobile space. AKJ recently inked a deal to manage over 2,000 mobiles for RSM Tenon.
AKJ was Alternative Networks’ second acquisition in 12 months. In October this year it snapped up IP networks integrator Scaleable.
Cross-selling is key to growing the business, said Murray. ‘We are really focusing on increasing the number of customers taking three or more products from us and that is really growing. Two years ago, only 44% took three services, now that is running at 59%.’
In addition, the number of customers taking more than one product is 46%, up from 40% in September 2009. Meanwhile, larger customers buying more than one product rose from 75% in September 2009 to 78% this September.
Smartphones have played a crucial part in cross-selling and increasing ARPU, Murray said, with customer take-up of smartphones rising from 25% to 31% from September last year.