Orange iPad sales see slow start

Orange’s iPad sales got off to a slow start, selling only 1,000 in its first week of sales, according to reports.

According to The Times, the operator had expected to sell ‘tens of thousands’ of devices over Christmas. Orange parent, Everything Everywhere, had made no secret of its ambition to become ‘the home of the tablet’ after launching Apple’s device for £199 on a 24 month contract. The 1,000 sales figure has not been confirmed by Orange and it is not known how many subsidised iPads were sold by T-Mobile or Three.

Customers had not been tempted to subscribe to a long-term £25-a-month deal on top of a monthly broadband and mobile handset contracts, The Times said.

Orange said: ‘As expected, our iPad sales have grown significantly week-on-week in the run up to Christmas as awareness that we were ranging the product increased, and it remains one of the key devices in our portfolio for the seasonal period.’

Written by Mobile Today
Mobile Today


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