Former Samsung UK MD Mark Mitchinson has been appointed by Carphone as group managing director for business, wholesale and distribution.
The industry veteran will be responsible for all of Carphone’s business, wholesale and distribution channels, including distributor HSC.
He will report directly to Graham Stapleton, chief commercial officer (CCO), Best Buy Europe.
Stapleton said: 'I am delighted to have secured the services of Mark to head up such an important area of growth. Mark brings a wealth of experience and industry knowledge to the team and will help us develop these key areas of our business.'
Mitchinson said: 'I’ve made no secret of my desire to work with companies that genuinely recognise opportunities for growth through market driven change and realistic and sustainable innovation. When Graham (Stapleton) approached me about a number of roles in the summer, I was intrigued by the significant opportunities this position has to offer and enthused by the level of autonomy.
'I look forward to returning to an industry that means so much to me; an industry that has treated me so well in the past. I also look forward to being an intrinsic part of a group of companies that I have the utmost respect for.'
In April, Mobile exclusively revealed that Samsung Mobile UK and Ireland VP Mark Mitchinson would leaving the Korean manufacturer after 10 years at the helm.
The news sent shock waves across the mobile industry, with many surprised at the news of the veteran’s departure.
Mitchinson, who is the longest serving UK manufacturer chief, had a considerable influence across Europe and in the product roadmap from Samsung. He was also involved in strategic level deals with operators and retailers at the highest level.
He is credited with establishing Samsung as a serious manufacturer in the UK, making the brand more credible and overtaking his former employer, Nokia.
Mitchinson joined the mobile industry in 1988 when he took on the role of account manager at Nokia-Mobira.
In 1994, he became head of sales at Cellcom, and returned to Nokia as head of sales in 1996.
He then went to Brightpoint as general manager, and in 2001 joined Samsung as head of network operators. He later took on his current VP role.