Tesco Mobile experienced its best ever Christmas sales and hit the 2.5 million customer mark on Christmas day.
The retailer reports that tens of thousands of Tesco Mobile handsets were activated on Christmas Day with the iPhone proving the most popular Christmas gift for its customers.
The Christmas figures top off a year of growth for Tesco Mobile, which delivered double digit airtime growth in every quarter of 2010.
Tesco Mobile also grew both its pay-as-you-go and contract base in every quarter of 2010, increasing customer numbers by 25% through the year.
The retailer claims much of the growth has been driven by Tesco’s 12 month iPhone contract.
Tesco Mobile is now targeting the youth market with two new deals offering low cost monthly contracts with high-end handsets and unlimited social networking.
Lance Batchelor, CEO of Tesco Mobile and Tesco Telecoms said:‘Tesco Mobile is well on its way to becoming the number one MVNO in the UK. It is continuing to grow its pay-as-you-go and pay monthly base in a declining market space, which highlights the network’s appeal to our mobile savvy nation.
“We have a unique position in the mobile market place because we are able to reward customers in hundreds of ways through Clubcard. We’re focused on giving consumers real and valuable rewards that encourage their loyalty and help them get the best value from their provider.
‘The rapid expansion of the network of Tesco Phone Shops in 2010 has enabled us to deliver service and value through telecoms retailing to millions of Tesco Shoppers and has brought Tesco Mobile as a network to the attention of consumers.’
Last week, Mobile revealed Bachelor will leave Tesco at the end of this financial year to pursue ‘other opportunities.’ He will be replaced by Tesco commercial director Graham Harris.