Vodafone UK and Gamma Telecom have signed a Mobile Virtual Network Aggregator (MVNA) wholesale agreement.
The move, which was tipped by Mobile last year, sees Gamma Telecom quit its MVNO deal with Three, to join forces with Vodafone.
The deal is Vodafone UK’s first MVNA which specifically targets the SME market, combining Gamma’s channel partnerships with Vodafone's network.
Gamma Telecom is already on the hunt for interested partners for the service, which is to go live in Q2 this year. It is hosting a number of seminars across the UK in February for dealers interested in signing up as MVNOs.
Gamma’s partners will have the opportunity to become full MVNOs, with their own customer relationships, and have direct control over price and branding, so they can offer a wider range of converged, fixed and mobile solutions to small business.
Tim Stone, Vodafone UK’s director of wholesale, said: 'This is a great opportunity for Vodafone’s award winning network to strengthen the portfolios of Gammas’ partners while expanding Vodafone’s wholesale expertise into the fixed reseller market.'
Bob Falconer, CEO at Gamma Telecom, said: 'This is the best opportunity in a decade for our channel partners to confidently get back into mobile services with the UK’s best network and knowing that they can compete effectively, differentiate their capability, and build real value into their businesses.'
A Three spokesman said: 'We are sorry to see Gamma go. Our focus at Three is on data and mobile internet services and we continue to work with an ever expanding range of MVNO and M2M partners.'
One source said Gamma Telecom had quit Three because dealers were finding it difficult to sell on Three's network.
Another source said a high number of Gamma's dealers had customers on 2G devices making it a difficult sell.
Dealers showed interest in the MVNO opportunity the new MVNA offers. However one said: 'It's very interesting but whether mobile dealers sign up will depend on the commissions on offer as they are addicted to their upfront commissions.'
Gamma Telecom is a full network operator and one of the UK’s largest providers of telecoms services and related applications, carrying around 13% of the UK’s fixed business telephony and providing cloud based call control and hosted services.
Gamma sells on a white label basis through over 500 Systems Integrators, ISP’s and service providers, keeping over 145,000 business customers connected.