HTC buys Saffron Digital for £30m

HTC buys Saffron Digital for £30m

HTC is buying London-based mobile platform Saffron Digital and will invest in a stake in games company Onlive as it looks to expand through acquisitions.

The company bought Saffron Digital, whose clients include Nokia, Sony Ericsson, LG and Samsung, for £30m.

HTC said Saffron Digital will continue to provide media and content services to manufacturers, operators and content providers in 26 countries.

Meanwhile, the manufacturer’s $40m stake investment in Onlive is intended to strengthen its gaming capabilities so it can keep up with demand for games on smartphones.

In June 2010, HTC said it would pay €11m to buy Abaxia, a Paris-based company that specialises in developing mobile software for operators and manufacturers.

The company has been ramping up its investments and expanding its content and apps business in a bid to stand out in the smartphone market.

HTC executive Peter Chou said that the ability to deliver content in the future will be a ‘key asset’ as it becomes ‘more complex and localised’.

Written by Mobile Today
Mobile Today


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