Orange has launched its first NFC-enabled Samsung Wave 578 at Mobile World Congress in Barcelona today.
The move accelerates Orange’s drive into the contactless services market.
The Samsung Wave 578 is the first of a series of NFC-enabled phones to be launched by Orange with further devices from LG, Nokia and other manufacturers in the pipeline.
By the end of 2011, Orange plans to have over half of all its new smartphone models NFC-enabled.
The Orange Samsung Wave 578 runs on Bada 1.1, Samsung’s operating system. The Wave 578 enables fast data rates and easy information with Wi-Fi 802.11 b/g/n, Bluetooth 3.0, and USB 2.0.
The device will also feature Orange Signature services including Orange TV Player, Orange Maps, Orange Messenger and the Orange Application Shop.
The NFC-enabled smartphone range opens the door for Orange to deliver a tranche of new services from partners, ranging from mobile payment to ticketing and transportation.
Anne Bouverot, executive VP of mobile services at Orange said: ‘We are spearheading the third biggest revolution in the mobile arena, after mobile voice services and the explosion in mobile data. Mobile contactless services will change people’s daily lives.
‘We’re very pleased that partners like Samsung are helping us to accelerate these plans. Our clear ambition is to create a vibrant eco-system and by combining our own mobile innovations with the best handsets, we can fulfill our vision of bringing new mobile services that will benefit everyone.’