Orange has launched Orange Gestures and Orange Live Wallpapers for Android smartphones at MWC today.
Orange Gestures provides 27 designs, which users can assign to an action or application, such as speed dialling, sending a text to a specific contact or launching a weather widget or a game.
Users do not need to scroll, search or click through multiple steps in order to launch an application or an action within an application.
Users can, for example, assign a specific shape to the action of texting a specific contact. Once that shape is drawn on screen, a text will be launched to that contact. Similarly, drawing a circle, for instance, can automatically result in a call being made to a specific person, without having to access the phone screen or address book.
Orange Live Wallpapers takes the concept of ‘live’ wallpapers and integrates the functionality of a specific application into the the wallpaper design itself, making them much smarter than standard designs.
The first of these ‘smart’ wallpapers to launch in Q2 2011 is Orange Candles, a photo-realistic candle that burns down in six stages, giving a true indication of battery life. The design is also reactive; the flame flickers as a user scrolls from left to right.
Five more designs will be rolled out across Orange Android Signature smartphones in 2011, allowing customers to choose a home screen that matches their style and needs.
Yves Maitre, senior VP, Orange group devices and mobile multimedia said, ‘ We are continually looking at ways to bring added value to our customers through the Orange Homescreen, offering simple, differentiating services and improved functionality.
‘The home screen plays a fundamental role in our signature strategy, introducing both new and relevant Orange and third party services to our customers. Orange Gestures and Orange Live Wallpapers are our latest offerings to harness the innovation capabilities of the Android platform on our Signature phones.’
Yves Christol, head of the advanced software centre for devices at Orange Labs added: ‘Ultimately this experience must be totally useful as well – whether that’s quickly being able to tell how much battery you have, or using a familiar gesture to call your closest friend. Our latest customer-centric innovation demonstrates perfectly how Orange has a role as a digital coach, helping our customers get the most from their devices and services.’