Despite an early lead from LG’s 3D Optimus phone and Sony Ericsson’s gamer-targeted Play, HTC never disappoints.
It’s day two of Mobile World Congress and the day really does belong to the Taiwanese manufacturer, which has launched not one, but six products.
First there were HTC’s Facebook phones – the HTC ChaCha and the HTC Salsa. Then the manufacturer built on the success of three of its flagship smartphones by developing three new versions – the HTC Desire S, HTC Wildfire S and HTC Incredible S.
HTC also became the latest manufacturer to target the gaming market when it used its recently purchased stake in games company OnLive to launch the first cloud-based mobile gaming service on its tablet, the Flyer.
And perhaps HTC’s products aren’t as flashy as LG’s – but the manufacturer has never been one for show. Its slogan ‘Quietly Brilliant’ is evidence alone. But the company certainly hasn’t missed a trick with Facebook’s millions of users and counting.
HTC wasn’t the only manufacturer launching several products today. Huawei, whose strategy means it has been touted as ‘the new HTC’, launched its latest Gingerbread IDEOS handset.
It also launched a seven-inch tablet – the IDEOS S7 Slim – as part of its strategy to become a white label brand. Whether the IDEOS name will catch on remains to be seen – but the Chinese manufacturer has certainly proved popular in the US so far.
Meanwhile, MWC day two saw M2M enter the fray, as Vodafone and Intel launched a partnership.
The collaboration aims to develop M2M solutions that make it simpler and cheaper for manufacturers and other enterprises to develop connected devices and products.