Motorola positions ATRIX as ‘computer phone’

Motorola positions ATRIX as ‘computer phone’

The new Motorola ATRIX smartphone will be marketed as a computer phone, Motorola Mobility marketing director Tom Satchwell told Mobile at Mobile World Congress this week.

The handset, which has two operating systems – Android 2.2 and a full Linux OS ­– will be ranged exclusively with Orange UK.

Satchwell (pictured) said: ‘We would like to see our products in every channel, but if someone is prepared to stump up and say we’ll give it a really big boost then we are happy to give exclusives – and Orange has been a very loyal partner for us.’

He added: ‘You can buy a cheap docking station – go into work or work from home – put the ATRIX phone into the docking station and it is connected to a Bluetooth keyboard and a monitor. The phone is the computer.’

The ATRIX will be released in Q2 2011, and Motorola will be pushing hard to get a bundled offering with the docking station and lapdoc.

Meanwhile, Motorola’s XOOM tablet was also on show in Barcelona.

The Android 3.0 device offers a computer-like browsing experience, with fully rendered websites that resize if the screen is tilted from landscape to portrait.

The XOOM also supports Flash 10 and comes with a high-definition screen that supports pinch and zoom functions which are context relevant.

The flagship device will be available in Q2 in two variants: 3G and Wi-Fi and 3G-only.

Satchwell said: ‘I’d expect to see the XOOM in the same channels as our competitors, but it will be given more of a retail skew. The ATRIX is both a phone and a computer so that may be different.

Written by Mobile Today
Mobile Today


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