LG poised to widen distribution channels

LG poised to widen distribution channels

LG is considering ranging its Optimus 3D mobile devices at electronics retailers, the company’s UK head of mobile, Jim Michel, said in Barcelona this week.

The manufacturer’s Optimus 3D smartphone, launched this week, represents a major step forward for LG, as it is the first time the company has released a product that is a first in the marketplace. LG also launched its first tablet, the Optimus 3D Pad, at Mobile World Congress.

Michel told Mobile: ‘The package is looking very strong. I think it will be ranged across everybody, but we are looking at new channels besides operators, such as electronic retailers.’

LG Mobile’s head of marketing Alex Windle added: ‘We are distributing it through the usual channels, but we are also looking to work more closely with the LG TV side of the business, so general electronics retailers are also being considered.

‘We are trying to get to the connected home with seamless connectivity between devices.’

Michel said: ‘You can create, view and share 3D content. Partnerships are very important to us with this product. The ability to shoot some video in 3D and then upload or download it direct to or from YouTube with one click is great.’

Live demonstrations in stores are key to getting the 3D message across to customers, Michel said. ‘It is really important they see the content and experience it.

We have three games and movie trailers ready.’

He added: ‘We are looking to sustain what we are trying to do for the long-term. 3D technology will evolve over the next 12 months.’

LG is set to make further content announcements in the next few weeks.

Written by Mobile Today
Mobile Today


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