3/2/2011 4:06:00 PM
O2 expands partner programme into fixed
O2 has launched the second phase of its plans to work with fixed resellers with the Joined Up Communications Wholesale Partner Channel Programme.
In August last year, O2 launched its Joined Up Communications Channel Partner Programme with three partners becoming ‘aggregators.’
This new programme for wholesale partners, which continues the company’s strategy of ‘building close relationships across all channels’, will see up to 20 of the best fixed line partners sign a mobile relationship to trade exclusively with O2 at a wholesale level, offering both O2’s mobile services and fixed broadband.
O2 head of partners Maggie Kennedy said: ‘Since we announced our JUC Channel Partner programme we have already seen a substantial growth in the reseller market. This new programme for wholesale partners will continue our journey to become the operator of choice for all types of services in the channel.’