Three is launching an aggressive prepay strategy offering all-you-can-eat data for £15.
The move comes two months after Three launched a similar unlimited data offer for contract customers on The One Plan.
The network’s strategy is a bid to poach customers from other operators who have started to charge extra for data use as the data crunch hits.
Three sales and marketing director Marc Allera said: ‘We want to get people using their smartphones in the way they were designed to be used, and that means data.
‘More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts.
‘Three’s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this.’
Three will also be running a competition over the next month to show the value of the deal, with a range of prizes including a 30-day first class rail travel pass to Europe for two. Runners up prizes of a smartphone along with all-you-can-eat data, free for a year and free calls and texts each month will also be up for grabs.
The competition will run every Monday, Wednesday and Friday from 7 March to 4 April.