Tesco Mobile is gunning for the senior market, forging a deal with Swedish manufacturer Doro to range its Doro PhoneEasy 409s handset.
The handset will be available via Tesco Mobile online and Tesco Phone shops.
The PhoneEasy 409s is a clamshell phone that comes in black or white and will be available on all Tesco's tariffs. The phone features large buttons, a clear display, loud volume and amplified sounds.
David Taylor, CEO of Tesco Telecoms and Tesco Mobile said: 'We offer a wide selection of handsets and value for all consumers. We are delighted to offer shoppers who want a simple and easy to use phone this new handset, which we are sure will appeal to many people.'
Chris Millington, MD of Doro UK & Ireland said: 'Working with Tesco Mobile is further proof of our market leading position within the UK's senior and easy-to-use mobile space. The network's price plans and customer billing system are straightforward and easy to understand – so there is a clear fit.'
The Doro PhoneEasy 409s will be available at Tesco from this month at £59.97.