O2 More has broken through the two million customer barrier since its launch in November 2009, doubling its base in six months.
In addition, O2 Media has now signed up over 1,000 brands since launch, including Marks & Spencer, Adidas, Sainsbury’s, Tesco, Ocado, House of Fraser, French Connection, The Economist, Kit Kat, Guinness and Honda.
O2’s opt-in targeted advertising service matches information customers give to O2 with data O2 holds on those customers, such as phone usage and location, which is then used by advertisers to deliver personalised campaigns.
O2 reports a number of successful campaigns, including one for Starbucks that delivered a response rate of 34% and one for the Hong Kong Tourism Board that resulted in over 9% of targeted customers downloading a 720 degree view of Hong Kong app.
Shaun Gregory, MD of O2 Media said: ‘O2 More was created to give our customers what they really want. Breaking through two million customers shows that we’re delivering on that promise. What’s more, we’re delivering new highly-targeted, relevant and effective forms of communication for brands.
‘Mobile messaging is the only way that brands can open up a unique one-to-one dialogue with customers and create real engagement. O2 More is all about creating an exciting customer and advertiser experience, backed up by one of the UKs most respected brands.’