3/16/2011 11:58:00 AM
INQ uses Carphone to drive Android
INQ will use its relationship with Carphone Warehouse to drive its integrated Android device to the masses, the manufacturer’s chief Frank Meehan told Mobile.
The move comes as INQ prepares to launch its INQ Cloud Touch as a Carphone exclusive in April.
It means that the handset will be available on a range of networks through Carphone’s own partnerships with the operators.
Meehan said: ‘I think it’s all about the social internet. We wanted to focus on something that was right for Carphone and as it focuses so heavily on Android it was the right place for us.
‘Carphone is good with retail and has a “walk out working” approach. It sees the opportunity to bring Android to a consumer audience.’
INQ hasn’t had any major UK launches in the past year as it has instead focused on its sales in Canada and India.
Meehan said: ‘We went away for a year and we put our heads down. We’ve been quiet in the UK but we’ve been in Canada and India.
‘In the UK we waited until we had the right products. We have Facebook and Spotify to make it all work.’
Meehan added: ‘Everyone thought (social) integration was a fad, but it’s nice that HTC has now come on board. HTC doing it has given us a lot of credibility as people realise that the next big thing is the social network.’
The manufacturer will launch more products later this year. However, it has no plans for an imminent launch of a tablet device. Meehan said: ‘We have been looking at tablets – I wanted there to be more tablet-based Android apps – and that will be the time to move into that market.’
INQ revealed the first fully integrated Facebook phones, the INQ Cloud Touch (pictured) and INQ Cloud Q, earlier this year.
The main home screen provides one click access to users’ updates, photos, videos and weblinks.
The INQ Cloud Touch will be available in April from Carphone, while the Cloud Q will go on sale in the UK in Q3.