Acer bids to widen distribution channels

Acer bids to widen distribution channels

Acer is driving into the UK smartphone market with plans to broaden its UK distribution channels.

The IT giant will target all UK operators and leverage its influence in the IT distribution channels.

Aymar de Lencquesaing, senior corporate VP at Acer told Mobile: ‘Our goal in 2011 in the UK market is to become clearly referenced in one or more operators and also to be present in the retail channels.’

The move coincides with a fresh assault by Acer on the UK smartphone market. The company will launch up to ten smartphones and three tablets this year. Next week, the manufacturer will launch the Acer Iconia Tab W500. Another landmark date is the launch of its first Windows Phone 7 device this autumn.

De Lencquesaing (pictured with the W500) said Acer will continue to favour Android, with  ‘a clear majority’ of Android devices in this year’s offering, but he indicated that the number of Windows Phone 7 devices in the portfolio could rise in 2012, particularly in the light of Microsoft’s recent deal with Nokia, which he called ‘a strong endorsement of Windows Phone 7 as a platform’.

Acer has found the UK market tougher to crack than other European markets but the manufacturer is confident it will make inroads this year. De Lencquesaing said shipments to the UK would increase up to five times from what was ‘just short of a six figure number’ in 2010.

The manufacturer also revealed plans to ramp up staffing levels in the UK. De Lencquesaing said: ‘We are looking for people in the go-to–market field, in handling and managing accounts and in product and market positions – we are on the lookout for talent.’

Although a latecomer to the smartphone market, Acer is confident it can grab share.

De Lencquesaing said: ‘We see ourselves as the challenger - our glass is half full, as we do not have an enormous legacy position to defend. The only question is how fast we can grow and stack up against the competition.’

Written by Mobile Today
Mobile Today


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