Apple has the largest share of smartphone revenue despite trailing Nokia in volume, new figures reveal.
According to a study by Strategy Analytics, Apple, Nokia and RIM made up 64% of the revenue in the smartphone market in 2010.
Apple had just 16% of smartphone market volume. However, its revenue share was 29%, while Nokia’s was 20% and RIM’s 15%.
Director of the Wireless Smartphones Strategies Service, Tom Kang, said: ‘While smartphones represented just over 22 %of the handset market in terms of volume last year, they accounted for more than 50 %of the market in terms of revenue. This illustrates how important the smartphone market has become for capturing mobile handset value.’
The dominance of the top three —Apple, Nokia and RIM— surprisingly weakened in the fourth quarter, as the combined value share of these three players fell from 72% to 61%.
Smartphone average sales prices held steady in the $300 range during 2010, helped by the introduction of new technology, such as Retina LCD and AMOLED displays and high speed 1 GHz processors.
The analyst said the Android-based handset market, which will grow considerably in 2011, is still dominated by vendors like Samsung and HTC. Meanwhile, Chinese vendors, such as ZTE and Huawei also had a presence, particularly in lower price tiers.