Sony Ericsson hit by Japan Earthquake

Sony Ericsson hit by Japan Earthquake

Sony Ericsson has confirmed that Japan’s crisis will ‘impact [its] business’.

In a statement today (17 March), the manufacturer revealed it is anticipating ‘disruption’ to its supply chain operations as a result of the earthquake in Japan.

The statement comes as the manufacturer prepares to launch its ‘PlayStation’ phone, the Xperia Play on the 31 March.

Sony Ericsson said: ‘As part of our business continuity plan, we are in contact with all our key suppliers in the region and we are identifying the possible relocation of certain component manufacturing, and looking at secondary sources of supply.

‘Although the full impact of the current situation on our business will take additional time to assess, Sony Ericsson anticipates disruption to its supply chain operations.’

The current crisis will be felt throughout the industry, as Japan supplies a large portion of the world’s electronics industry with semiconductors and components.

As the launch of the Xperia Play draws closer, some industry sources speculated that Sony Ericsson’s biggest-ever launch could be affected if supply shortages are to continue.

Sony Ercisson added: ‘Sony Ericsson is closely following the situation in Japan and our thoughts go out to those affected by this tragic event.

‘The affected area in northern Japan supplies a large portion of the world’s electronics industry with components, and the current situation will impact Sony Ericsson’s business.

‘We continue to monitor our supplier situation daily, in real time, and we will keep our operator and retail customers informed about the status of their specific supply.

‘We will continue to update our communications as we learn more.’

Written by Mobile Today
Mobile Today

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