Vodafone is the most valuable brand in the UK and the most valuable global telecoms brand, new figures have revealed.
The company is the only UK brand included in BrandFinance’s international top ten after increasing its brand value by nearly 6% to $30.7bn in 2010.
CEO of Brand Finance, David Haigh, said: ‘Vodafone’s presence in the top ten is testament to the UK’s ability to grow and nurture great brands despite a tough economic climate.
‘From a global perspective, five of the top ten largest growers are technology-related companies, reinforcing the importance of embracing technological innovation to give a seamless, value-enhancing brand experience.’
Vodafone has continued to boost its global brand presence with investments in Africa and Australia, and its joint venture in Australia is now fully transitioned to the Vodafone brand.
Haigh added: “We have found that, across many leading companies, senior management are increasingly using brand valuation dashboards to monitor the health of their brands throughout the year in order to make better informed strategic marketing decisions.
‘This trend is likely to continue as the sheer size of these brand values becomes impossible to ignore.’
American brands dominated the Global 500 league table with Google confirmed as the world’s number 1 with $44.3bn. Microsoft followed closely in second place with $42.8bn. Apple’s success also continued as it moved up twelve places.