O2 MVNO giffgaff has become the first MVNO to target new customers via a voucher code scheme.
The community-based MVNO gets over 35% of new members via its member-get-member (MGM) scheme. Now it is turning to a voucher codes scheme to grow member numbers.
The voucher codes will be available on designated voucher code sites, which will direct consumers to the giffgaff website, where they can enter their code to join giffgaff, in return for £5 free credit.
Laura Przybek, giffgaff’s partnership manager said: 'giffgaff already runs an extremely successful member referral programme (MGM), which provides a large percentage of our monthly SIM activations.
'The aim of launching the voucher code scheme is to create a tool to expand this programme and to spread the word virally via larger communities,such as money saving expert, my voucher codes, vouchercodes.co.uk – which have a combined audience of 10million plus.'
A myvouchercodes.co.uk spokesman said: ‘giffgaff is the first to the voucher code table out of all the MVNOs. They offer a different way of doing mobile and clearly have their finger on the pulse when it comes to utilising online media and helping community members to spread the word, in return for nice rewards.
'We’re expecting other MVNOs to follow giffgaff’s movement into voucher codes; it’s only a matter of time.’