Google is teaming up with MasterCard and Citigroup to launch NFC mobile payments services, according to a report in the Wall Street Journal.
The company is planning to embed technology in Android devices to allow consumers to make purchases using their smartphones, the report said, in a bid to boost its advertising business.
The move would allow Google to offer retailers more data about their customers, while targeting ads and discount offers to mobile users near the stores, people familiar with the matter told the Wall Street Journal. However, it is not expected that Google would get a cut of the transaction fees.
Meanwhile, holders of Citigroup debit and credit cards could pay for purchases by activating a mobile payment application for Android phones.
Users of the app would also get targeted ads or discount offers, and could manage credit card accounts and track spending, the report said.
MasterCard, which has already run a number of NFC trials across the globe, is actively involved in the development of NFC payments services.