O2 may have pulled out of the launch because of software problems and Vodafone and Three have delayed their own launch of the Play because of ‘freight issues’, but as the saying goes: the show must go on.
So we joined eager consumers this morning to check out the Xperia Play Rooms – themed rooms set up by the manufacturer for the public get a sneaky peak of the new handset – and get our own gander at the first certified ‘PlayStation phone’ ahead of the official launch party this evening.
Consumers invited to the preview event were treated to drinks and hands-on phones demos while dramatic music played in the background.
The Android-powered smartphone, in all its gaming glory, engaged consumers with the brand and just like the Play Rooms themselves, it didn’t fail to impress.
The Xperia Play is sleek, smart and sexy.
It boasts the handiness of a touch-screen handset with the convenience of a slide-out console controls, while the lightweight body ensures that it sits comfortably in the palm of your hand – perfect for dedicated gamers.
Carefully placed props such as a wrecked car, crashed helicopter and noodle bar also helped transform the venue into an alternate reality strongly resembling that of a computer game.
Seating in the form of sofas and chairs also proved handy for those wishing to explore the smartphone further.
The ‘open for all’ event aimed to give consumers and industry insiders the opportunity to be one of the first to get their thumbs on the smartphone. VIP tickets to the invite-only evening launch party were also up for grabs.
The Xperia Play smartphone is available from 1 April 2011. Stay tuned for further news from the event.