4/15/2011 10:15:00 AM
Vodafone exclusive deal for HTC Sensation
Vodafone has cut an exclusive deal to range HTC’s flagship smartphone, the HTC Sensation, launched this week.
The launch sees HTC ramp up its drive into content. The Taiwanese manufacturer has integrated HTC Watch – its video store service – onto a Saffron Digital platform, allowing users to buy movies and TV series on the device.
Vodafone’s deal with HTC will see the operator range the new Android smartphone exclusively for the first few weeks. After that initial period the device is expected to be stocked by all major operators and retailers.
Tariffs had not been confirmed by the time Mobile went to press.
The HTC Sensation’s specifications include a 1.2GHz dual-core Snapdragon processor, a 4.3-inch, 540x960 qHD touch-screen, 1080p video playback via HDMI and, in US models, 4G connectivity.
HTC’s Sense overlay has been given a version 3.0 facelift, making the UI faster and more intuitive. The facelift introduces a faster camera shutter and easier to use apps.
The launch of the HTC Sensation smartphone signals HTC’s drive into content. The company purchased mobile video firm Saffron Digital for £30m in February.
Last month, the company’s founder Shashi Fernando was appointed as chief content officer, signalling its commitment to developing content as a key part of its smartphone strategy.
HTC sees content as a crucial differentiator in the increasingly crowded smartphone market. The smartphone manufacturer sold 24.67 million units last year, an increase of 111% over 2009. It anticipates a strong 2011