Industry veteran Mark Mitchinson has left Carphone to take on a senior UK role at Huawei, Mobile can exclusively reveal.
Mitchinson left his role as head of Samsung's UK mobile division last year. He will take on the role of executive VP of Huawei UK and Ireland today (3 May).
Mitchinson will take charge of all Huawei’s sales and marketing activity in the UK and Ireland around handsets, tablets and mobile broadband devices. He reports to UK CEO Victor Zhang, spearheading Huawei's drive into own branded devices as it also continues to develop in its role as a white label manufacturer.
Mitchinson's appointment is part of a major restructuring that sees UK and Ireland general manager of devices Nicola Philbin take a new global role heading up the Hutchison Whampoa account.
Huawei is to introduce a range of devices under its own brand, alongside expanding supply of operator-branded devices.
In January, Mitchinson was appointed by Carphone as group managing director for business, wholesale and distribution.
He was responsible for all of Carphone’s business, wholesale and distribution channels, including distributor HSC.
Carphone CCO Graham Stapleton said: ‘Mark remains a man of enormous integrity and work ethic with an exceptional reputation within the mobile industry. While we’re all clearly sad to see him leave, it’s fully understandable given the scale of the opportunity at Huawei. With Mark at the helm I feel sure Huawei will reach new heights in the devices space over the coming months and years to follow.’
‘The impact Mark has made in such a short period of time at BBE will be truly recognised in the months ahead. We now have a solid platform to take a significant share of the b2b market in the UK and our sistribution business has been remodelled under Mark’s leadership.’
Mitchinson said: ‘It was a very difficult decision to leave CPW/BBE. I really feel we’ve made significant progress over the past four months and I’ve thoroughly enjoyed working with some truly exceptional and talented people across the organisation.’
Huawei UK CEO Victor Zhang said: ‘Mark has shown great business leadership and popularity in the UK mobile industry in the past two decades. He has the rare ability to deliver results for large corporations whilst remaining absolutely true to himself as an individual; a skill that has enabled him to be successful wherever he has gone and endeared him to the market in the process.
‘It is a wonderful compliment to Huawei, and a testament to our ambition in the market, that Mark has elected to help us to shape our future in the UK and Ireland.’