Former RIM distribution and European sales operations manager Paul Richmond has joined Vodafone Platinum partner Evolve Telecom as sales director with a brief to drive new business and retention.
Evolve is also looking at a number of acquisitions and new products as part of its strategy to grow the business. Evolve bought CBS Communications last year.
In a statement, the company said Richmond had been appointed to further strengthen the senior leadership team and drive organic growth within Evolve. It added that Richmond has ‘already made substantial changes to the business structure and has increased the sales team in his drive for new business and better service.'
Richmond said: ‘We have great talent, skills and knowledge across this organisation and it’s key that we manage this accordingly and align resources exactly to our customer’s needs - ensuring that they have the best possible experience.’
He added: ‘We need to stand out in our competitive environment and a clear way of doing this is to understand change and then react with the right plan and execute perfectly. Over the next few months we are looking at several acquisition opportunities along with new products in order to become a total one stop shop for telecommunications services.'
Mark Gordon, Evolve Telecom MD said: ‘Paul undoubtedly brings a new dimension to the business. He is incredibly engaging and knows how important our understanding of our customers actually is. We want to add even more value to our customers, which in turn makes them more ‘sticky’ and also helps in our quest to continually be able to understand them.
‘Our customers stay with us, and yet when change happens we’re confident that we will not only meet their expectations but surpass them on every occasion. Having Paul heading up the sales function is great news for the business and enables the business to further focus on what matters most.’