Vodafone has launched a major campaign targeting Londoners using a new fleet of Vodafone-branded taxis which will allow Vodafone customers to recharge their phones and pay for their journey via text, at no extra cost.
The first of hundreds of Vodafone-branded taxi cabs, sporting Union Jack designs, made up of over 2,000 London Street names, took to the capital’s streets yesterday as part of a major ‘wrapping’ advertising campaign.
The taxi campaign will be followed next week by the first of a fleet of seven Vodafone-branded Heathrow Express trains.
The campaign is aimed at highlighting Vodafone’s upgrade of over 500 of its sites across the city and its plans to invest in more network upgrades in the capital.
The taxi wrapping will be supported by a radio advertising campaign, commencing on 9 May.
Charger installation begins this week with Vodafone aiming to kit out the entire taxi fleet by August. The chargers will support all makes of mobile phone.
Vodafone customers wanting to pay by mobile in any branded taxi will need to register by calling 0845 680 3409. Once registered, customers can also pay by text by texting the word ‘Taxi’ followed by the taxi’s number and the amount the customer wants to pay to 80010.
The service is free. Vodafone customers will not be charged service charge, nor pay for the calls or texts.
Vodafone UK CEO Guy Laurence said: ‘We are committed to offering London the best possible network. We have already made hundreds of improvements to increase coverage, capacity and reliability to ensure Londoners can always stay in touch with friends and family. Now with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital.’