Apple has overtaken Google as the world's most valuable brand despite the success of Google’s Android operating system, new figures have revealed.
The computer giant toppled its rival off the top spot in the annual BrandZ study of the world's top 100 brands after it increased its brand value by 84% to $153bn (£93bn).
Apple has boosted its global brand presence further with the latest additions to its portfolio of coveted consumer goods, the iPad 2 and white iPhone 4.
Millward Brown global brands director Peter Walshe said: ‘It is really the iPad that has driven Apple's growing brand value, although the iPhone has continued to do magnificently too, along with the development of apps.’
Meanwhile, technology and telecoms companies dominated the top 10 ranking, with Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.
Vodafone was again named the most valuable brand in the UK after ranking 12th on the global list, with a value of $43bn (£26.2bn).
Toyota also showed evidence of bouncing back after problems in recent years by reclaiming its position as the world's most valuable car brand. Its brand value increased 11% to $24bn (£14.6bn).