Samsung overtakes Nokia in Western Europe

Samsung overtakes Nokia in Western Europe

Nokia lost its position as Europe's biggest manufacturer to Samsung in the first quarter of this year, IDC figures reveal.

Finnish giant Nokia lost out after its shipments dropped 10% from last year to 12.6 million units in Q1 of 2011, while Samsung’s increased by 5% to 13.2 million units.

Samsung now leads with a 29.3% market share while Nokia is currently the second player with a 27.9% market share.

Nokia was hit with another setback as smartphones shipments slumped 15% year on year and Apple became the biggest smartphone manufacturer. Nokia came second to Apple, whose shipments increased 49% to 4.4 million units, giving it a 20.8% share.

IDC European mobile devices research manager Francisco Jeronimo said: ‘Samsung and Apple achieved outstanding milestones this quarter in the region. Samsung became the biggest mobile phone vendor in Western Europe and Apple the biggest smartphone vendor.

‘These results show how volatile this market is and how important it is not to underestimate the trends. Companies like Nokia (and Ericsson in the past) may have strong brands and big market shares as Nokia always had, but can be overtaken by their competitors on a blink of an eye.’

Samsung’s improved market success has largely been driven by its focus on Android and its early move to make touch-screen devices.

Jeronimo added: ‘Nokia is one of the most recognised and appreciated brands in Europe, but Samsung was the one understanding the trends first and moving faster.’

Meanwhile, Android was revealed as the dominant smartphone operating system with 36% market share. The popularity of iPhones drove iOS up to second place with 20.8% market share and Symbian slipped to third place with 20.5% market share.

 

 

 

Written by Mobile Today
Mobile Today

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