Motorola Mobility is launching a major marketing campaign to promote the Motorola XOOM and the Motorola Atrix.
The campaign will focus on portraying the Motorola Atrix (pictured) as 'more than just a smartphone'. The company is also launching in tandem a series of TV adverts showcasing the Motorola XOOM.
Demonstrations of the Motorola Atrix will also take place in transport hubs across London, including Paddington train station.
Commuters carrying heavy laptop bags will be “tagged” by a team of demonstrators and offered a massage to ease their aching shoulders alongside a demonstration of how the Atrix could reduce the weight of their bag.
The Motorola Atrix campaign begins this month and runs through to the end of June, supported by ads in VOD networks and a takeover on film sites such as Blinkbox. The Motorola XOOM TV adverts will also run from early May. The ads were created by Ogilvy in conjunction with Motorola.
Victoria McManus, marketing director at Motorola Mobility UK said: ‘This is an exciting year for Motorola Mobility. We’re launching two innovative devices and supporting them with a robust marketing campaign to help consumers understand the unique offerings Motorola XOOM and Motorola Atrix offer.
‘The Motorola Atrix marketing campaign is designed to help explain the category changing nature of the phone – it really does harness the power of a PC in your pocket and along with a unique ecosystem can be anything from a fully functioning laptop on the move, to a media centre in your home. Motorola Atrix has to be seen to be believed, which is why the experiential element of this campaign is so important.‘
The Motorola Atrix is available exclusively from Orange, whilst the Motorola XOOM is available at Currys, PC World, Carphone Warehouse and Best Buy.